Asking other site owners to place links on their site. MUCHO TRAFFICO!!

By Jerry Hart

Before You Pitch

- Do check out the sidebars for content categories. Know in advance what is relevant to each blogger. In short, be familiar with what they like to write about.

- Do send your pitch in advance of your news happening or your product release. If time constraints are an issue, make sure the blogger understands and honors embargoes.

Craft Your Pitch

OK, so now you’re ready to make your pitch.

Do follow these steps: Read more

Sites without RSS feeds are your ticket to a Blogosphere Scoop - Audio Quickie

There is a fact about internet marketing that I know is more than just my opinion. It’s… “be the one to introduce interesting new sources to the feed readers of the world, and drive new buyers into your site, everyone wins”. So here’s the steps to get your head around the rules and steps to starting a blogosphere “Scoop”

In some cases, readers provide a link for your readers to investigate or expand upon. Your blog readers are the heart and soul of the blog conversation and will often give you great leads to follow. Even emails [Google Alerts] may yield insights that can lead to informative posts. As your blog becomes more popular, you’ll find that your readers will send you related items to post on. My recommendation is to peruse those few key sites that contain information vital to your industries editorial arena that does not issue RSS feeds. That’s the hook of my post here today, no RSS feeds is an opportunity for you.

If you are a regular visitor, and discover new material there, there is a chance that it hasn’t been posted on yet, and you can have a blogosphere, “scoop”. I love those sites that the other bloggers aren’t paying close attention to.

The short of this strategy is: focus on finding source material that is not being readily fed into the RSS ecosystem. That can mean avoiding blogs, and news and magazine sites that offer syndicated feeds altogether. This is where your personal expertise comes in handy; you can probably find a treasure trove of sites that don’t offer feeds in your area of interest.

You should be the person to introduce those ideas to the blogosphere. The proper (and considerate) protocol is to write some brief commentary – perhaps quote small sections of these writings – and without exception link back to the original sources.

If you can be the one to introduce interesting new sources to the feed readers of the world, and drive new buyers into your site, everyone wins.

At this stage, you may have identified some time-sensitive items that should be blogged about ASAP.

If you do, get those up immediately. If not, continue on to gather more possible editorial fodder.

Share your thoughts?

Build a Better Brand and Improve your Credibility, Sales and Loyalty

Building your brand will create credibility, implies trustworthiness, and should make your business name synonymous with the product or service that you sell. Here are just a few tips to building your brand online:

1. Website
# Your branding, and design, should be consistent - online and offline! Make sure people will recognise you as the same company, whether they visit your blog, or happen to see your television advertisement - in other words make sure your online branding efforts reflect your offline branding in all aspects.
# Choose your domain name very carefully! Your domain name is the name of your e-commerce store, or website, and can very effectively reflect your brand. If your company name is not available as a domain name then select a name that is easy to remember (and spell), and if possible highlight the type of product or service you provide.
# Advertise your online brand offline - encourage visitors to visit your website with clever advertising, competitions, online registration for new product updates and so on.

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